Oriyali / Women’s wellbeing
A gentler way to see your own pattern
An illustration-led identity and interactive digital story for women’s wellbeing.
- Sector
- Women’s wellbeing
- Contribution
- Brand + Web Designer and Developer
- Services
- Brand identity · Illustration direction · Web design and build
- Period
- 2026
Project overview
The subject needed warmth and emotional range without losing clarity, privacy or the usefulness of the digital experience.
Oriyali uses illustration and gentle interaction to help women recognise patterns in their own wellbeing. The brand needed room for emotion without turning the subject vague or decorative. A soft landscape, expressive characters and a grounded colour system create familiarity, while the website keeps information and action legible. Identity and implementation evolved together, allowing movement and illustration to support the story rather than sit above it. This preview captures the public brand and web direction. The complete product and illustration library will be published only after its dedicated asset and content review.
DUKU’s contribution
What we helped make clear.
DUKU shaped the identity, illustration language, website and interactive storytelling as one coherent wellbeing experience.
Expression belongs to the experience
The preview focuses on how illustration, typography and interaction can carry emotional meaning while leaving the product journey direct and accessible.
From the working archive
Selected artefacts
01 framesProject references
