FuelBuddy - Fuel delivery on the go
FuelBuddy is an online platform to provide doorstep delivery of fuel in a safe, reliable, and efficient way. You can place your order online and get fuel delivered at your location in specialized Refuellers (FuelBuddy Tankers) according to your chosen schedule.
Challenge
Creating a safe, reliable and trustworthy delivering and logistics product for the businesses(later personal). The fuel delivery mailnly focusing vehicles and generators. How the Experience will differ for the drivers who will be delivering fuel, recieving fuel and the comapny who will managing the delivery.
My contribution
— Setting Goals and Objectives
— Establighing Key Audiences
— Creating Scenarios
— Creating User Journey and stories
— Conducting Competitive Research
— Low Fidelity Prototypes
— High fidelity prototype
— Graphic Designs and Illustrations, icon Designs
— Content management System and Dashboards
Learnings
Building application from an idea to a full fledged designs, for Business, Building dashboards and CRMs, Lean UX
Feature building and method
The product needed to built as soon as possible so that they could test ith the user to check its viability, so to build it faste we have to create a minimum viable product (MVP) to test it with the users, also as per the discussions with stakeholders, engineers, developers and marketing and sales teams we found our users, and all our focus groups. Our major Cliient DLF told us they need delivery of diesel at their doorsteps for their generators.
The MVP should be Functional, Relatable, Usable and Emotional deisgn.
To build a strong emotional design We had to make sure that we have clear understanding of What are we gonna build? Why we are building the service? How it will help people?
We were adopted Lean UX methodology to ship faster and learn as fast possible, as it was never done in such an huge scale it was an assumption. We shortlisted the features and started creating user Flows and journey which was later going to develop.
Goal of app & website
People run on vehicles, and what if you.don’t have to wait for the long lines at the Pump, get assured quality fuel delivered at your home. For businesses we provide fuel for the generators which runs on diesel.
Target Audience
Primary Audience : Conglomerates and Business
Secondary Audience : People who owns multiple cars and wants to fuel their car without any hassle
Conclusion
My journey with Fuel Buddy has been a testament to the transformative power of ideas when coupled with effective design and user experience strategies. From its inception, I have been instrumental in shaping Fuel Buddy’s application, contributing to business development, dashboard creation, and CRM systems, all while adhering to Lean UX principles. As Fuel Buddy sets its sights on global expansion, the timeless nature of the product, application, and design branding stands as a robust foundation for this ambitious endeavor. The future holds exciting prospects, and I am eager to see how Fuel Buddy’s brand continues to evolve and make its mark on the global stage.
