Beebom - Technology, Media & News
Beebom is one of the leading consumer technology websites aimed at helping people understand and use technology in a better way.
Challenge
Enhancing Beebom's digital presence on the web by redesigning their website and mobile application, incorporating the latest user practices, trends, and research for all digital assets.
Innovation
Beebom's mobile application for Android took the lead in embracing vertical video reels, preceding Instagram. The focus of our user's engagement was on consuming succinct video segments packed with impressive technology content. This strategy resulted in an impressive 100,000 organic downloads in a brief span of three months.
My contribution
As a Product Designer and Brand Manager, I contributed to the following areas:
Goal Setting: Established clear objectives to guide product development and brand strategy.
Audience Identification: Identified key audiences to ensure our product and brand resonated with the right users.
Persona Development: Built detailed personas to better understand our users and their needs.
Scenario Creation: Developed scenarios to anticipate user interactions and inform design decisions.
User Journey Mapping: Created user journeys and stories to visualize the user’s experience and identify potential pain points.
Site Mapping: Developed site maps to organize information and improve user navigation.
Content Strategy: Ensured content readability and implemented effective typography to enhance user experience.
Competitive Research: Conducted research to understand market trends and competitor strategies.
Prototyping: Created low-fidelity prototypes for initial testing and feedback, and developed animated high-fidelity prototypes for more detailed user testing.
Usability Testing: Conducted usability tests to gather user feedback and improve product design.
Graphic Design: Created graphic designs and illustrations to enhance visual appeal and support brand identity.
Ad based profit growth
3.5X
Increase in user retention
2X
App usability
5X
Learnings
Servicing millions of users, acquiring new users, creating product strategies and techniques, scaling the product, implementing effective ad marketing strategies, utilizing app analytics, conducting cohort analysis, focusing on user retention, and maintaining objectivity to avoid becoming too attached to your designs.
Setting Goals and Objectives
About App and Website
Beebom stands as a prominent consumer technology website, dedicated to empowering individuals to comprehend and utilize technology more effectively. We deliver the latest and most relevant tech news through our website and app, provide insightful reviews to assist our audience in making informed decisions, and produce high-quality videos focusing on the tech that truly impacts end consumers.
Goal of app & website
Our mission at Beebom is to positively impact the lives of tech consumers, enabling them to maximize the potential of their devices through our website, app, and various social media platforms. With a rapidly growing audience exceeding 20 million monthly users across all our platforms, our community includes end consumers of technology, enthusiasts, early adopters, and influencers."
Target Audience
Primary Audience : People who are looking for new gadgets to buy. [Age 16 - 40]
Secondary Audience : Students, College Students and office going [Age 16-32]
Overview
Servicing millions of users, acquiring new users, creating product strategies and techniques, scaling the product, implementing effective ad marketing strategies, utilizing app analytics, conducting cohort analysis, focusing on user retention, and maintaining objectivity to avoid becoming too attached to your designs.
Conclusion
Website
Before the redesign, the website was receiving a monthly traffic of 2 million users. Through strategic improvements in design, incorporating minor UX techniques, UI fixes, and refining the content strategy, we successfully surpassed the 6 million monthly user mark. Notable improvements include enhanced user engagement, with a 300% increase in click rates, improved readability, and optimized revenue through better ad placement. These efforts contributed to a remarkable 25% growth in business within a year.
App
Before the app redesign, user engagement was low, despite creating a vanity metric of 25 thousand downloads through social presence. Recognizing the need for change, we decided to overhaul the application, introducing new features and transforming it into a video-watching platform. This redesign involved starting from scratch with a different strategy and revenue model. Following the redesign, we achieved significant success, surpassing 200 thousand downloads on the Android Play Store.
Company Growth
The Beebom redesign proved to be highly effective, not only in acquiring new users but also in retaining existing ones. Our user base across all media platforms experienced exponential growth. By focusing on enhancing the viewer experience in videos, refining social media posts, and implementing better font systems, we achieved harmonious and streamlined designs. This effort significantly contributed to establishing an impeccable market presence for Beebom.
