Guerilla User Testing : A Framework for Rapid Feature Development in Stock broking and fintech products
In the fast-paced world of product development, time is of the essence. The ability to quickly test and iterate on features can be the difference between success and failure. This article will discuss a framework that was created to reduce user testing time and enable features to be shipped to market in less than two weeks. This framework leverages the power of guerrilla user testing for quicker resolution to complete sprints.
The Power of Delightful Design for traders and investors
The designs created using this framework were not only functional but also delightful. They made an impact, leading to increased usage. A prime example of this is the Option Chain feature for option traders.
Traditionally, traders had to switch between two or more Underlying Option Chains to analyze the trades they wanted to place. This process was cumbersome and time-consuming. However, by using our framework, we were able to simplify this process significantly.Practical Applications
Let's consider an example: a health and fitness website. Using a combination of green and white can create a sense of calm and health-consciousness, encouraging users to explore fitness programs and healthy living articles.
Rapid Prototyping and User Testing
We started by creating three different prototypes, each based on our hypotheses and proposed solutions. These prototypes were then tested with users. Based on their feedback, we rapidly iterated on the designs until we reached a point where the feature could actually be used effectively.
To facilitate this process, we used Maze.co, a platform designed for rapid user testing. This allowed us to quickly gather user feedback and make necessary adjustments to our designs.
How to Perform Guerrilla Usability Testing
Guerilla usability testing is a quick and cost-effective way to test your solutions with real users. Here are some steps and recommendations to run a successful guerrilla test:
Plan the Test
Despite requiring fewer resources than traditional user testing, guerrilla usability testing still requires careful planning. Before approaching participants, prepare a script for your testing session. This should include what you plan to test, the scope of your research, and the tasks you want the participants to complete.
Prepare a Prototype
Prepare a realistic prototype to test with users. The fidelity of your guerrilla testing prototype will depend on where you are in the design process. If you plan on testing very early, a paper prototype or simple drawings may suffice.
Run the Test
Once you’ve found a participant who fits your target profile, the test should unfold like a normal usability test. Encourage participants to share their thoughts and opinions using the think-aloud protocol, leave open-ended questions until the end, and note common trends in user behavior.
Additional Tips for Successful Guerrilla Testing
Stay Connected: Ensure you have a strong internet connection wherever you decide to conduct the test.
Provide Extra Context: When you first approach someone, give a precise explanation of both the test scenario and user testing in general. It’s important to make sure they understand that the product is being tested, not them.
Offer Something in Return: While you can’t give everyone a free iPhone, you should still offer something small for people’s time. Even a chocolate croissant or a voucher can go a long way.
Bring a Partner Along: Guerrilla testing can feel like spinning plates. Having a colleague with you to split the tasks can make the process smoother and less daunting for the participant.
By following these steps, you can leverage the power of guerrilla user testing to rapidly develop and ship features that not only meet user needs but also delight them. Happy testing!
